in email-to-meeting conversion
in open rates
in bounce rates
Sr. Director of Global Growth & SDR Operations, Deel
Deel is the all-in-one global HR platform for hiring, payroll, and workforce management across 150+ countries.
Founded in 2019, they've scaled to 35,000+ customers across every company size and industry — with one of the most active enterprise SDR operations in B2B SaaS.
At the volume Deel operates, email is mission-critical. Sequences, follow-ups, pre-call confirmations, post-call recaps — every touchpoint runs through email, and every touchpoint is an opportunity to either move a deal forward or lose it to the spam folder.
Deel's outbound motion was already mature. Reps had strong sequences, solid messaging, and clear ICP targeting. The issue wasn't what they were sending — it was whether it was actually getting to inbox.
At high sending volumes across multiple domains and regions, deliverability naturally degrades without active management. Emails that performed well in one market were getting filtered in others. Sequence open rates were inconsistent across regions, and transactional emails — the ones reps send personally after a call or to confirm a next step — weren't getting the inbox placement they deserved.
The result was a gap between the effort reps were putting in and the pipeline they were getting back. Not dramatic. But at Deel's scale, even a modest improvement in inbox placement across thousands of daily touchpoints compounds fast.
Deel brought Maxify in to own the deliverability layer underneath their existing outbound infrastructure.
Maxify integrated directly with their sales engagement platform so warmup, monitoring, and reputation management worked in the background without changing how reps operated. Their sequences kept running exactly as built — they just started landing better.
On the infrastructure side, we handled domain reputation monitoring, email validation to keep list quality high, and Google Postmaster integration so Deel's team had real-time visibility into sender health across all active domains. When a domain started trending in the wrong direction in a specific region, we caught it early.
We also worked with Deel's ops team on sending patterns — volume pacing, domain rotation, and warmup sequencing for any new domains spun up for new market launches — so reputation stayed strong even as their sending footprint expanded.
Onboarding took three weeks. Their reps noticed nothing changed on their end. That was the point.
Inbox placement rose from 68% to 87%. That meant more sequences being seen, more transactional emails getting read, and more touchpoints actually registering with prospects.
Open rates increased 31% — not because messaging changed, but because emails were now competing in the primary inbox rather than getting buried.
Email-to-meeting conversion rose 21% across the SDR org. The reps were doing the same work. More of it was converting.
Bounce rates fell 55% as validation caught risky addresses before they hit sending infrastructure. Unsubscribe rates dropped too — cleaner lists, better placement, more relevant timing.
Deel is the all-in-one global HR platform for hiring, payroll, and workforce management across 150+ countries. Founded in 2019, they've scaled to 35,000+ customers across every company size and industry — with one of the most active enterprise SDR operations in B2B SaaS.
Industry
Global HR & payroll (EOR, contractor management, HRIS)
Company Size
Enterprise — 35,000+ customers, 150+ countries
Pain Point
High-volume outbound sequences and rep-level transactional emails underperforming due to deliverability gaps across domains and regions
Solution Used
Maxify Inbox — deliverability infrastructure, domain reputation management, email validation, Google Postmaster monitoring, sales engagement platform integration
See what our clients has to say about our services and experience.
80%
Higher open rates
3.5x
Leads Converted
17M
Monthly Messages
